Pay Per Click Advertising: Is it the best use of your marketing budget?

For most businesses every dollar counts. So when choosing how to spend on marketing, it’s best to know where you can get the most bang for your buck. Search engines have made it easy for anyone to set up pay per click (PPC) advertising. Because PPC advertising allows you to gain valuable data on how [...]

February 1st, 2018|Blog, Business, Content marketing|

Checklist: Find the Best Google AdWords Management Firm for Your Local Business

If you own your own business or work for a local business, you know that using Google AdWords for advertising is an industry standard. But managing your own Google AdWords is not only complex and tricky, but also isn’t the best use of your time. There are a lot of people out there who say [...]

December 18th, 2017|Blog, Business|

5 Tips for Social Media Marketing for Healthcare Professionals

Social media marketing is an excellent tool when used properly. It can also be one of the most difficult to master. When you have your own healthcare practice, it’s just as important to reach new patients as it is to provide exceptional care to your current ones. When marketing your practice on social media, here [...]

November 29th, 2017|Blog, Business|

How Do I Track Lead Conversions on My Website?

Tracking website conversions is an important part of understanding just how well your website is performing. This can reveal changes that need to be made, but also highlights positive factors that should be repeated in future endeavors. While various analytics can be tracked depending on the action you want site visitors to take, we are [...]

June 7th, 2017|Blog, Business|

The First Steps in Getting Your New Online Business Going

If you are starting up a business online, you may be about to embark on a very successful and rewarding venture. But understanding what goes into getting an online business started the right way is vital to success. We’re going to look at 4 elements that can help your online business flourish. #1: Creating Your [...]

April 27th, 2017|Blog, Business|

The Importance of Link Building

When building a content marketing platform, be it a blog or FAQ section of a website, many writers ignore one of the most vital components of proper marketing strategies: link building. Many writers underestimate the power of incorporating links and instead believe that great content will speak for itself. Ignoring the value of strategically placing [...]

August 6th, 2015|Blog, Business|

Utilizing Google Tools for Your Business

Google’s monopoly on organic search results and all areas of SEO has us twiddling our thumbs as to how to get ahead of other rankings. While Google’s tactics may not be the most widely received by many critics, the truth is that the search engine provides various complimentary tools to help us further our marketing [...]

February 24th, 2015|Business, Education|

Videos tell a story, tell yours!

If you are a small business owner in the service industry, i.e. medial, legal, consulting, etc., ultimately you, and your team members, are the brand that you are building online. You need to connect with folks, create a connection in short amount of time that tells people you are someone they want to contact. As [...]

January 26th, 2015|Business|

Have a great office? Show it off with a Google Virtual Tour

Do you feel your office is something that sets you apart? If so, how can you present your modern, comfortable or state-of-the-art office online to give a sense of what your customers or patients can expect when they walk through your doors? The answer can be developing a virtual tour with a Google certified photographer. [...]

January 26th, 2015|Business|