Having high-quality blog content matters more than you might think. Search engines such as Google evaluate blog content based on its value to readers. If your content isn’t valuable to them, you’ll not only miss making an impression on readers. Search engines may also not see your website as helpful to users, so you could [...]
Joining your local Chamber of Commerce may not be the first thing you think about when considering your search engine optimization (SEO) options. However, your Chamber of Commerce helps support small businesses and can be an opportunity for networking and getting backlinks to your website, not to mention building credibility. For a relatively affordable annual [...]
Not every franchise business is the same, especially when it comes to their digital marketing options. Some may have the freedom to advertise on their own, while others will have to follow rules when it comes to their digital marketing approach. At Gazz Consulting, we’ve been contacted by multiple franchisees over the years asking for [...]
Medical practices have been facing unprecedented challenges as the COVID-19 pandemic has continued. From taking steps to safely accommodate patients to experiencing financial strains, these clients have had extraordinary circumstances to face. Our digital marketing strategies have evolved during COVID to better support our medical clients and their current situation. Here’s what steps our team [...]
If you have a website without location pages, also known as GEO pages, you could be missing some serious search traffic. GEO pages are pages on your website that contain content targeting a specific town, city, or county. They’re helpful for businesses that provide services to different areas, and can help your website rank better [...]
