Including social media content on your website can help build trust with customers and show that you are a genuine and active brand that engages with its audience. It can also show potential customers and your target audience what people have to say about your products or services. You have a couple options when including …
Should I Include Social Links or Embed Social Feeds on My Website? Read More »
If you’ve ever been on a website and had a chat window pop up, you’ve encountered a chatbot. A chatbot is a type of software that uses artificial intelligence to have conversations with people and help them find what they need on a website. Chatbots are an easy way to engage people on your website …
Why a Chatbot May or May Not Be a Good Addition to Your Website Read More »
If you’re looking to attract and engage younger audiences—and with younger millennials and Gen Z always online, this is crucial for some brands—short-form video is the way to go. The definition of short-form video varies. Short videos can be less than 60 seconds or as long as five minutes. By incorporating short-form video into your …
Developing backlinks is essential for your search engine optimization (SEO) process, but it’s not always easy to do. Establishing quality links takes time and effort, and you want to know that your efforts are leading somewhere. Backlinks can help grow your online authority and web visibility, not to mention make it easier for your target …
Three Tips for Developing and Exchanging Links With Other Businesses Read More »
Your content—whether it’s a webpage or a blog article—communicates more to your audience than you might think. Of course, your website and content are directed toward your customers and general target audience. But your readers are paying attention to more than the body of the content. They want to see descriptive titles and headers. Titles …
Why It’s Important to Write Instructive and Descriptive Titles and Headers Read More »
Your website’s blog is an opportunity to tell your audience more about what you offer, your expertise, and provide them with helpful information. A blog with resourceful content that visitors actually want to read will pay dividends, but coming up with new topics regularly can be a challenge. However, your blog also serves another important …
Struggling with Your Blog? 4 Tips on How to Find Good Blog Topics Read More »
You want your website to rank as high as possible in search engines such as Google. However, to achieve this goal, it’s essential that Google indexes your site. But what exactly does it mean for Google to index your site, and how can you check that it has been indexed? Here’s what you need to …
How Can I Check If Google Has Indexed My Website? Why Is That Important? Read More »
It’s hard to argue with the benefits of blogging. Having a blog on your website is an excellent way to showcase your brand, help customers better understand your services, and increase your search engine rankings. When promoting your blog content, it’s essential to incorporate ranking factors, such as readable paragraphs, headers, and visual content. However, …
Tip for Promoting Your Blog Content: Share the Estimated Read Time Read More »
Although rebranding can be an effective marketing strategy for businesses, planning on migrating your site to a new domain can hurt your traffic. Since search engines have already indexed and ranked your site, changing it can cause loss of traffic and confusion among search engines when not done properly. The good news is that you …
Keeping visitors engaged on your website for longer may not seem like a significant factor when it comes to your online presence. After all, if people are finding your site and you’re getting good traffic, why does it matter how long they stay on your webpage? Ultimately, keeping visitors on your site for longer can …
How to Keep Visitors Engaged Longer on Your Website and Why You Should Care Read More »
