Content marketing

/Content marketing

Pay Per Click Advertising: Is it the best use of your marketing budget?

For most businesses every dollar counts. So when choosing how to spend on marketing, it’s best to know where you can get the most bang for your buck. Search engines have made it easy for anyone to set up pay per click (PPC) advertising. Because PPC advertising allows you to gain valuable data on how [...]

February 1st, 2018|Blog, Business, Content marketing|

6 Tips for Dentists: How to Optimize Your Blog Posts

Blogging is one of the best ways to not only share your expertise, but also gain new patients. Building a solid online presence will help establish trust in your business and make it easier for new patients find you. Taking the time to optimize your blog posts will help you show up higher in searches [...]

January 17th, 2018|Blog, Content marketing|

How Does Video Help My Website?

More and more, you’re seeing companies and small business owners  incorporating videos into their blogs, content, and even their homepage. Although impressive; you’ve been wondering—what exactly is this doing for their website? The truth is that video does a great deal to help your website and your company’s brand. Here’s how influential and informative videos [...]

May 18th, 2017|Content marketing, Creative, Design|

Valuable Analytics: The Importance of Exit Page Data

When it comes to analytics, many marketers and website owners make the same mistake. All of the focus is on the how traffic gets to the site. Which page did a visitor arrive on? What keyword resulted in the hit? While these are important considerations, you can learn just as much about a site’s performance [...]

December 14th, 2016|Blog, Content marketing|

Content Strategy for Chiropractic Internet Marketing Campaigns

Online marketing is becoming a vital way to get new leads and acquire clients for chiropractic practices. In a world where over 85% of patients search for information on a health topic before seeing a physician, targeting the right keywords is a necessary way to reach people. We want to put our experience in online [...]

October 20th, 2016|Blog, Content marketing|

Development Tip: Standout Website Content Gets Remembered

What will a visitor to your website remember five minutes after leaving the site? What about an hour later? How about the next day? These are important questions to ask during the development process. The fact is, the things people will remember about your site are what stands out as unique, informative, and eye-catching. Consider [...]

June 14th, 2016|Blog, Content marketing, Design|

Understanding Content Marketing & The Value of Having a Web Site Blog

Do I Need a Blog? What is the Value? These are questions commonly asked by our clients. Is it helpful? If so what type of content is good to develop? When search engines do their job and crawl the Internet, they look for and generally reward new, unique and relevant content. The more frequently you [...]

February 26th, 2016|Content marketing|