Many small businesses, freelance workers, contractors, or business startups are looking to do their own search engine optimization (SEO).
SEO is a custom strategy that consists of a variety of factors that all work together to help your business rank in the search engines. When customers search online for you, a solid SEO strategy will help you be more visible to the people who are looking for your product or service.
When doing SEO for your own website, it’s important to know where to start and what you should focus on. Here’s how you can help your website rank higher when doing your own SEO.
Track Your Status
Using tools such as Google Analytics, Google Webmaster, Google Tag Manager, and Bing Webmaster can help you better understand your status in the search engines.
You can track how well your site is doing on the web by taking advantage of these tools and gaining insight into how you can improve your site’s performance and rankings to appeal to customers. Tools such as these can even help develop your marketing strategy in addition to your content.
By having deeper insight into your site’s performance, you can use this information to improve your SEO strategy.
Use Unique Content
Quality content creation and maintenance is an integral part of any good SEO strategy.
You want to be sure your content isn’t copied or too similar to content from another website. If your vendor supplies you with stock website content, you’ll need to rewrite it to make it unique.
Many people don’t have the means to successfully weave this content with well-researched keywords, and this is what prevents most businesses from ranking as well as they could be. In order to post original content that’ll rank well, you need to conduct keyword research and understand how to use these words or phrases in your content to attract customers.
Overlooking link building could cost your business a pivotal spot in the search engines. Using internal and external links are very important when it comes to SEO.
External links include listings or quality resources while internal links go to other pages on your own website. Each quality link to your website signals your authority to Google which can help you rank higher.
There is a right and a wrong way to do link building. Links should be from authoritative sources and be relevant to your industry, subject matter, or geography, so just any links won’t do.
Listings are an essential part of getting your business found on the web, so don’t ignore this fundamental part of indexing your company.
You’ll need to create listings in the major websites and the ones that are relevant to your industry. For example, if you’re a doctor, consider listing your practice in Healthgrades.
You should be listing your business in Google, Apple Maps, Yelp, and Facebook. These listings should contain updated and essential information about your business that’s consistent for every entry. At the very least, listings should contain your company name, address, phone number, and hours. A short description of what your business offers is ideal!
Make a Strong Start
It’s certainly possible to do your own SEO provided you take advantage of the tools available to you and use this information to keep your site ranking in the search engines.
By leveraging webmaster tools, creating unique content, building links, and maintaining business listings on the web, you can make a strong start at improving your rankings.
If you’re not sure you can or want to do your site’s SEO, consider getting in touch with an SEO consultant. Your business may benefit from a professional’s advice to outrank your competitors and help you better manage your time. When your SEO is taken care of, you can focus on providing the best experience to your customers!