Google My Business (GMB) is a free tool businesses can utilize to provide basic information about their organization in Google applications, including Google searches and Google Maps. GMB helps customers find you and information they need to know about your business easily. You’ve likely seen these GMB pages all the time when searching for a [...]
Do I Need to Fill Out the Title Tag and Meta Description Fields When Creating a new page to my website?
When creating a new page for your website, you want it to rank well but you also want your audience to find what they need when searching for information or products that your company excels in. By filling out the title tag and meta description fields on your site when creating a new page, you [...]
“Hey Google, how can I improve my website to find customers searching by voice?” You may have experienced this personally, but industry data has also shown a dramatic increase in the amount of voice-activated searches, as the rise of the voice enabled applications has made this an increasingly convenient option for people searching online. This [...]
Having an online presence is not only beneficial but necessary for businesses to be successful. However, with the convenience and prevalence of the internet comes the ability for customers to speak their mind and for a worldwide audience to listen. As a business, it’s impossible to avoid bad reviews. There’s going to be someone somewhere [...]
Social media advertising is the process of creating a strategy to post and share content on specific social media channels in an effort to meet your business’ goals. With social media as prevalent as it is in our digital world, the right channels can be an influential tool for you to connect with your audience [...]