Standing out among the competition is crucial to every business. And with all the website building tools out there, just having a professional website doesn’t cut it anymore. So what can you do to get that needed edge over the competition? While there are many options to try, in our opinion and from working with [...]
A common question we get asked is, “What website content should I write for SEO?” In the past, people focused on writing content specifically for search engines in hopes of tapping into a magical formula and appearing higher on Google. But as search engines get smarter and are more sophisticated, they are not simply looking [...]
For most businesses every dollar counts. So when choosing how to spend on marketing, it’s best to know where you can get the most bang for your buck. Search engines have made it easy for anyone to set up pay per click (PPC) advertising. Because PPC advertising allows you to gain valuable data on how [...]
Blogging is one of the best ways to not only share your expertise, but also gain new patients. Building a solid online presence will help establish trust in your business and make it easier for new patients find you. Taking the time to optimize your blog posts will help you show up higher in searches [...]
If you own your own business or work for a local business, you know that using Google AdWords for advertising is an industry standard. But managing your own Google AdWords is not only complex and tricky, but also isn’t the best use of your time. There are a lot of people out there who say [...]
Social media marketing is an excellent tool when used properly. It can also be one of the most difficult to master. When you have your own healthcare practice, it’s just as important to reach new patients as it is to provide exceptional care to your current ones. When marketing your practice on social media, here [...]
Mobile Focus is Essential It’s more important now than ever to make sure your website works properly on any device. People spend more time browsing websites on mobile devices (phone and tablet) than desk or laptop computers. However, older websites were more often than not built primarily for computers and mobile devices were, at the [...]
If you take one thing from reading this know that non-HTTPS Websites will soon ass be labeled “Not Secure” by Chrome. And by soon, we mean October, 2017. In case you missed it, a recent announcement from Google signaled that Google’s Chrome browser will begin displaying a “Not Secure” warning message for unencrypted webpages starting [...]
Tracking website conversions is an important part of understanding just how well your website is performing. This can reveal changes that need to be made, but also highlights positive factors that should be repeated in future endeavors. While various analytics can be tracked depending on the action you want site visitors to take, we are [...]
More and more, you’re seeing companies and small business owners incorporating videos into their blogs, content, and even their homepage. Although impressive; you’ve been wondering—what exactly is this doing for their website? The truth is that video does a great deal to help your website and your company’s brand. Here’s how influential and informative videos [...]
