Digital Marketing Agency Alexandria VA

Social Media

Marketing

Our team works to build & grow a strong social media presence for your business.

Reach More Customers & Build Your Brand

with a Social Media Marketing Campaign

Social media is an essential component of any multi-faceted online marketing campaign for businesses. The growth in social media engagement along with the launch and growth of multiple platforms has given businesses the opportunity to connect with and reach their clients like never before. But the generating the right content on the right social media platform takes time and creativity.
People want to see ‘real’ content about you, your team, your customers and what’s new with your business, rather than white papers and purely informational content.
Social media requires a compelling value proposition and continuous efforts to develop a community and following that can drive new customers and referrals. Our team can help create personalized and engaging content that reflects your company, your competitive advantages and your offerings or services. Your audiences want to hear from you, so let’s look to refresh your social media properties and think of creative ways to engage existing and potential customers.
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Why Social Media is an Important Platform

for Your Business

At Gazz Consulting, we never lock you in with a long-term contract. You only work with us for as long as you’re satisfied.
Unlike most digital marketing firms who require a long-term contract, our approach is more flexible. We believe in the satisfaction of the client, so if you’re unsatisfied with our services at any point, you should have the freedom to make the decision that feels best for your business, period.
Our team prides itself on the long-term relationships we’ve developed with our clients. Our team works hard for you every day to earn and keep your trust with results-driven solutions.

Our Team Can Manage All Elements of Your

Social Media Marketing Campaign

Our team at Gazz Consulting has the social media marketing campaign experience and track record that can be applied toward developing and managing your business’ successful social media presence. Our social messaging and content development looks to strengthen your relationships with your existing customers, and reach and engage new potential customers.
When you have news about your business, we’ll use social media to reach customers to share your important news. We will also push out your new blog content written on your website on social media to help expand your reach and drive website traffic and leads.
reach and drive website traffic and leads. If you have questions or are not sure where to start when it comes to social media marketing for your business, it starts with a conversation, so request a consultation today with our experienced social media team.

Common FAQs on Social Media Marketing

While no one likes this answer, the short answer is it depends on your business. While everyone is familiar with Facebook, as every business is unique, additional social platforms may be where your audiences spend their time and so it could make sense to actively post and engage visitors on multiple platforms.

If your business is creative and highly visual, Instagram is probably a good fit, while if you are purely B2B and are looking to engage with business professionals, LinkedIn may be better suited to your social marketing. We’ll need to discuss and confirm the goals that each of our clients wishes to achieve.

On the majority of social platforms, our recommendation is to post at least twice a week. However, some social media channels can be better utilized by posting more frequently, though that should be weighed against the time needed to generate quality content to post. Don’t post just for the sake of posting, rather fewer posts of quality content are better than a higher volume of content that no one engages with.
It’s important that the content posted is consistent with your business brand, and is tailored to your audiences. Though as people are often overwhelmed with social content, your content should try to be both eye-catching and engaging, so graphics, animation, videos are all good content. As yourself, what content stands out to you on social media? What do you remember?
Many social platforms these days are ‘pay to play,’ if you want to reach expanded audiences and raise awareness about your products or services, or promote an event, contest or special offer, social media advertising could be an effective option. We’ve found that boosting specific posts can be more cost-effective and could have a measurable impact.

Getting the attention of your audiences and customers is challenging since everyone is battling for their attention, so on Facebook, Instagram or Pinterest, visual and interactive content works well. On say LinkedIn, timely, unique and resourceful content that addresses issues or solves problems faced by your potential customers would work better.

Engage audiences by:

  • Asking questions
  • Share behind-the-scenes or day-in-the-life content
  • Promote a contest
  • Host a webinar or live chat
Absolutely. Video content though can work well on all platforms, but appropriate video length & presentation varies whether you’re looking at say TikTok, YouTube or Facebook.