Having high-quality blog content matters more than you might think.
Search engines such as Google evaluate blog content based on its value to readers. If your content isn’t valuable to them, you’ll not only miss making an impression on readers. Search engines may also not see your website as helpful to users, so you could miss out on rankings when people search for your product or service.
Is your blog content supporting your SEO or hurting it? When determining if your blog content is high-quality, here are three tips to help you.
Does Your Content Answer a Question?
Helpful blog content typically answers a question that your audience may have. If your content doesn’t answer a question or provide useful information, people are unlikely to spend time reading it, which can affect your search rankings in terms of how long users stay on your site.
Articles and content such as photos and videos that answer questions your customers have will attract more of your ideal audience and help you position yourself as an authority in your field, which can build trust with your website users.
If your content provides valuable information to potential customers, they are more likely to engage with your website, share your content, and even reach out to you, making blog content another factor in your website’s conversion rate.
Are You Posting for People or Search Engines?
Posting content for the sole purpose of ranking in search engines is unfortunately not a realistic strategy for improving the visibility of your website.
Search engine algorithms are constantly evolving. They can tell the difference between generic or even duplicate content that’s stuffed with keywords versus content that genuinely caters to the reader while still being strategic about keyword placement.
It’s better to have fewer posts that are higher quality—meaning they are relevant to your audience, answer questions, and provide helpful information—than to post articles or videos that are irrelevant or poorly written just to increase your rankings.
Is Your Article Readable? Would Readers Have a Good Experience?
Part of what makes high-quality content is how digestible it is to your audience. Search engines also take note of this when ranking your website. Your blog content should be readable, well-written, easy to understand, and original.
If your blog is hard to read, confusing, or lacks descriptive content that provides value to your readers, they aren’t going to take the time to read it. High-quality content uses subheaders to break up content and improve readability. Subheaders also tell search engines the topic of the content for indexing purposes.
When creating high-quality content, you can also include photos or videos, if appropriate, to demonstrate your point or make the article even more digestible, helpful, and appealing to readers. Video is great interactive content to include with blog articles, which readers should enjoy engaging with that content.
Is Your Blog Content Up to Par?
Your blog content is part of what draws people to your site and keeps them engaged with your business. If your content is low-quality, it’s worth it to consider revamping your blog to better appeal to your target audience and improve your search engine rankings.
Is your blog content high-quality? If you’re looking for ideas or help in this area, this is what our team does, and does it well. Contact Gazz Consulting today to learn more about our approach to creating high-quality blog content to improve your website’s visibility and engagement.