If you’ve ever been on a website and had a chat window pop up, you’ve encountered a chatbot. A chatbot is a type of software that uses artificial intelligence to have conversations with people and help them find what they need on a website. Chatbots are an easy way to engage people on your website …
Why a Chatbot May or May Not Be a Good Addition to Your Website Read More »
Building authority with your website and online presence takes time and commitment. There are multiple factors that influence your search engine rankings, and EAT is one of them. EAT stands for expertise, authoritativeness, and trustworthiness. At its core, EAT can influence your rankings because Google uses it to evaluate the credibility and accuracy of the …
Tips for Building Authority as Google Pushes Towards More EAT and Content Transparency Read More »
Developing backlinks is essential for your search engine optimization (SEO) process, but it’s not always easy to do. Establishing quality links takes time and effort, and you want to know that your efforts are leading somewhere. Backlinks can help grow your online authority and web visibility, not to mention make it easier for your target …
Three Tips for Developing and Exchanging Links With Other Businesses Read More »
Your website’s blog is an opportunity to tell your audience more about what you offer, your expertise, and provide them with helpful information. A blog with resourceful content that visitors actually want to read will pay dividends, but coming up with new topics regularly can be a challenge. However, your blog also serves another important …
Struggling with Your Blog? 4 Tips on How to Find Good Blog Topics Read More »
Search engine optimization (SEO) firms help businesses make necessary changes or implement practices to rank better in search engines. The right SEO firm isn’t just an asset for businesses but a partner that organizations can grow with for long-term success. If you’re building a new website or planning to get a new one, you may …
Should I Engage an SEO Firm Before or After I Build My Website? Read More »
Although rebranding can be an effective marketing strategy for businesses, planning on migrating your site to a new domain can hurt your traffic. Since search engines have already indexed and ranked your site, changing it can cause loss of traffic and confusion among search engines when not done properly. The good news is that you …
Does Your Business Website Address the Main Reasons Potential Customers Say ‘No’? As many business transactions have gone digital, it’s essential to understand how potential customers engage with your company and the barriers they face when making a purchase or selecting services through your website. For many small companies, the interaction potential customers have with …
Small Business Websites Should Address the Main Reasons Potential Customers Say No Read More »
Content is getting increasingly visual, with video becoming a popular way for audiences to learn and engage with a brand and companies to reach more viewers. Think about the content on social media that you usually notice or engage with, there’s a strong possibility that video was a good portion of that content. However, the …
Important Tips for Posting Video to Social Media Read More »
(Hint – This article title you’re reading is an H1 Tag) If you’ve ever looked at a webpage or blog with a title, chances are you were looking at an H1 header, which would have appeared in source code as an H1 tag. H1 tags are part of the six different title tags that tell …
Having high-quality blog content matters more than you might think. Search engines such as Google evaluate blog content based on its value to readers. If your content isn’t valuable to them, you’ll not only miss making an impression on readers. Search engines may also not see your website as helpful to users, so you could …
3 Tips for Determining Whether Your Blog Content Is High Quality Read More »
