Valuable Analytics: The Importance of Exit Page Data

When it comes to analytics, many marketers and website owners make the same mistake. All of the focus is on the how traffic gets to the site. Which page did a visitor arrive on? What keyword resulted in the hit? While these are important considerations, you can learn just as much about a site’s performance [...]

December 14th, 2016|Blog, Content marketing|

We Love Hearing Back from Our Clients

Nothing means more to our team than the positive feedback we hear from our clients. We are happy to share a recent online review from our client, a leading chiropractor in Fairfax, VA. "The Gazz Consulting team have been invaluable to our chiropractic practice. The team did specific research to target desired clients. They provided a [...]

November 26th, 2016|Blog|

How Can My Website Grab the Attention of My Online Audience?

There are plenty of bells and whistles on the Internet. Substance, on the other hand, is sorely lacking. How can you make sure that your website stands out and leaves a lasting impression on your site visitors? After all, you work hard and spend a lot of your resources on driving traffic to the site. [...]

November 10th, 2016|Blog, Design|

Content Strategy for Chiropractic Internet Marketing Campaigns

Online marketing is becoming a vital way to get new leads and acquire clients for chiropractic practices. In a world where over 85% of patients search for information on a health topic before seeing a physician, targeting the right keywords is a necessary way to reach people. We want to put our experience in online [...]

October 20th, 2016|Blog, Content marketing|

Targeting Seasonal Terminology in Search to Boost Your SEO

Do you search the same terms year round? Well neither do your potential customers. As the weather and seasons change, so do our wants, needs, and online searches. Optimizing content to target specific seasonal changes can help give content an extra special “boost” during certain calendar months. For example, words like cozy, warm, and snug [...]

September 1st, 2016|Blog|

What We’ve Learned About Facebook Advertising for Dentists

More than 1.4 billion people use Facebook to connect with the people and things that matter most to them, and nearly 900 million visit the social powerhouse every single day. Facebook’s ad features allow businesses to choose the audiences that they wish to target by age, location, interests and more. Facebook is an extremely important [...]

August 16th, 2016|Blog|

Gazz Proudly Supports Local Youth Soccer

It is a mission of Gazz Consulting to support our community and give our time and services to local groups in need. We are happy to be a supporter of the local Gunston Soccer League 'Green Geckos' U10 girls soccer team. What they may have come up short in the totals listed in the win [...]

June 28th, 2016|Blog|

Think Site Rankings Are All that Matter? Think Again

Try performing a search in your browser and then performing the exact same search in a private or incognito browser. You may be surprised by how different the search results are. Why is this the case? The fact is that search rankings are now completely personalized for each individual. This should affect the way that [...]

June 20th, 2016|Blog|

Development Tip: Standout Website Content Gets Remembered

What will a visitor to your website remember five minutes after leaving the site? What about an hour later? How about the next day? These are important questions to ask during the development process. The fact is, the things people will remember about your site are what stands out as unique, informative, and eye-catching. Consider [...]

June 14th, 2016|Blog, Content marketing, Design|

To Improve Your Website—Think Like Your Customers

A successful website requires more than just a lot of data, someone to go over the analytics, and adjustments made strictly on metrics alone. You have to understand the landscape, and that means knowing what your customers want and need. You have to learn to think like your customers. For example, when a customer first [...]

May 12th, 2016|Blog|