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Targeting Seasonal Terminology in Search to Boost Your SEO

Do you search the same terms year round? Well neither do your potential customers. As the weather and seasons change, so do our wants, needs, and online searches. Optimizing content to target specific seasonal changes can help give content an extra special “boost” during certain calendar months. For example, words like cozy, warm, and snug [...]

September 1st, 2016|Blog|

What We’ve Learned About Facebook Advertising for Dentists

More than 1.4 billion people use Facebook to connect with the people and things that matter most to them, and nearly 900 million visit the social powerhouse every single day. Facebook’s ad features allow businesses to choose the audiences that they wish to target by age, location, interests and more. Facebook is an extremely important [...]

August 16th, 2016|Blog|

Gazz Proudly Supports Local Youth Soccer

It is a mission of Gazz Consulting to support our community and give our time and services to local groups in need. We are happy to be a supporter of the local Gunston Soccer League 'Green Geckos' U10 girls soccer team. What they may have come up short in the totals listed in the win [...]

June 28th, 2016|Blog|

Think Site Rankings Are All that Matter? Think Again

Try performing a search in your browser and then performing the exact same search in a private or incognito browser. You may be surprised by how different the search results are. Why is this the case? The fact is that search rankings are now completely personalized for each individual. This should affect the way that [...]

June 20th, 2016|Blog|

Development Tip: Standout Website Content Gets Remembered

What will a visitor to your website remember five minutes after leaving the site? What about an hour later? How about the next day? These are important questions to ask during the development process. The fact is, the things people will remember about your site are what stands out as unique, informative, and eye-catching. Consider [...]

June 14th, 2016|Blog, Content marketing, Design|

To Improve Your Website—Think Like Your Customers

A successful website requires more than just a lot of data, someone to go over the analytics, and adjustments made strictly on metrics alone. You have to understand the landscape, and that means knowing what your customers want and need. You have to learn to think like your customers. For example, when a customer first [...]

May 12th, 2016|Blog|

Tap Linking Opportunities from Your Community Involvement

Taking advantage of high-quality linking opportunities is an important part of website ranking on Google. Search engines reward quality—and sometimes even punish quantity—so your linking efforts need to be properly focused. The quality, visibility and reputation of the website that provides a backlink to your site will factor into your own site ranking. When a [...]

April 26th, 2016|Blog|

Transforming Your Website with Fresh Content and Aesthetic

At Gazz Consulting, our mission is to keep our clients’ content up-to-date, fresh, and aesthetically engaging. We know that the most important part of any marketing effort lies in the details, and that’s why we work to continuously breathe new life into our clients’ websites. Much can change in a few months or years, and [...]

November 12th, 2015|Blog|

The Importance of Link Building

When building a content marketing platform, be it a blog or FAQ section of a website, many writers ignore one of the most vital components of proper marketing strategies: link building. Many writers underestimate the power of incorporating links and instead believe that great content will speak for itself. Ignoring the value of strategically placing [...]

August 6th, 2015|Blog, Business|

Effective SEO is No “Quick Fix”

Entrepreneurs, as well as new and old businesses, have armed themselves in all of the new gadgets that search engine optimization has to offer in order to improve their business and gain visibility. Playing in the “Google sandbox” with tools such as Webmaster, Analytics, and Places have provided businesses with the new opportunity to see [...]

June 26th, 2015|Blog|