Having links on your website is important not just for user experience but also for your SEO efforts. In fact, appropriate links are essential when you want to improve your search engine rankings, whether you’re a small local business or a large enterprise. Although inbound and outbound links are both helpful, internal links, including anchor …
How Do Anchor Links and Internal Links Help SEO? Read More »
Including social media content on your website can help build trust with customers and show that you are a genuine and active brand that engages with its audience. It can also show potential customers and your target audience what people have to say about your products or services. You have a couple options when including …
Should I Include Social Links or Embed Social Feeds on My Website? Read More »
If you’re looking to attract and engage younger audiences—and with younger millennials and Gen Z always online, this is crucial for some brands—short-form video is the way to go. The definition of short-form video varies. Short videos can be less than 60 seconds or as long as five minutes. By incorporating short-form video into your …
Your content—whether it’s a webpage or a blog article—communicates more to your audience than you might think. Of course, your website and content are directed toward your customers and general target audience. But your readers are paying attention to more than the body of the content. They want to see descriptive titles and headers. Titles …
Why It’s Important to Write Instructive and Descriptive Titles and Headers Read More »
You want your website to rank as high as possible in search engines such as Google. However, to achieve this goal, it’s essential that Google indexes your site. But what exactly does it mean for Google to index your site, and how can you check that it has been indexed? Here’s what you need to …
How Can I Check If Google Has Indexed My Website? Why Is That Important? Read More »
It’s hard to argue with the benefits of blogging. Having a blog on your website is an excellent way to showcase your brand, help customers better understand your services, and increase your search engine rankings. When promoting your blog content, it’s essential to incorporate ranking factors, such as readable paragraphs, headers, and visual content. However, …
Tip for Promoting Your Blog Content: Share the Estimated Read Time Read More »
Keeping visitors engaged on your website for longer may not seem like a significant factor when it comes to your online presence. After all, if people are finding your site and you’re getting good traffic, why does it matter how long they stay on your webpage? Ultimately, keeping visitors on your site for longer can …
How to Keep Visitors Engaged Longer on Your Website and Why You Should Care Read More »
Getting reviews of your business is an essential part of building an online reputation. One of the most popular platforms for reviews is on your Google My Business (GMB) page, where people can see the nature of your business, your location, contact information, and reviews. However, what happens when you get an inappropriate review, such …
How to Submit a Review Removal Request on Google My Business Read More »
Are people landing on your website but not taking that next step? It’s possible that your website is preventing people from accessing the information they need to convert, or they are having difficulty to easily and quickly find the information, whether through buying a product, subscribing, or getting in touch with you. Regardless of what …
Joining your local Chamber of Commerce may not be the first thing you think about when considering your search engine optimization (SEO) options. However, your Chamber of Commerce helps support small businesses and can be an opportunity for networking and getting backlinks to your website, not to mention building credibility. For a relatively affordable annual …
SEO Benefits of Joining Your Chamber of Commerce Read More »
