Thousands of online searches are being conducted online daily for your services or products. Customers are continuously searching for prices, nearby locations, reviews, and various other company qualities that will drive them to making an informed decision as to where they would like to spend their money. The question is, what is bringing the client from an empty search box to your business’s home page? The Internet is very sophisticated, but a search engine still needs a bit of assistance in deciding which pages of content are most relevant and useful for consumer needs. The solution is Search Engine Optimization, the process of improving search visibility by altering keywords and phrases that consumers are using most. We work with clients to create content that is relevant and filled with target keywords to place your business where it will be most visible to customers.
With Local SEO for Businesses, Visibility on Google My Business/Maps is Vital
Google My Business (also termed “Google Maps” or ‘Google Places”) is an increasingly critical means of not only creating custom driving directions but also for discovering local businesses.
Millions of people access Google Maps daily, making this application one of the most widely used of its kind and a wonderful platform for discovering new clientele. Whether you a large company or a small mom-and-pop business, local search is equally important as it is the foundation for primary searches that attract initial customers. Your Google Places profile can include detailed information of your business including address, hours of operation, contact information, photos, videos and reviews, as well as a detailed map and directions to your location. Customers are even able to leave online reviews, further enhancing your Google Places visibility. Easy to use (and free!), this useful tool can become a vital asset to your company when used appropriately, and we are happy to assist you in strategizing for success.
Unique & Engaging Content Builds Trust and Establishes Credibility