It’s impossible to ignore the relevance of social media for businesses across all industries today. However, as social media has grown in popularity, so has the diversity of its channels. With so many options to choose from, how can you know which channel is best for your business?

Social media takes time to manage, so it’s understandable that you don’t want to sign up for accounts that you don’t have time to invest in. Here’s how you can choose which social media channels will be the most beneficial to grow your brand awareness and achieve your marketing goals!

Facebook Is Best for Keeping in Touch or Time-Sensitive Promotions

Facebook has exploded in popularity and is still very relevant among people today with 2.45 billion users and growing. If you don’t already have a Facebook account for your business, signing up for one and actively maintaining it can be a useful tool for communicating with your customers and staying in touch with former or existing clients.

This social media platform is also ideal for companies that frequently offer time-sensitive promotions, due to its advanced advertising features along with people who are regularly checking their accounts and will get notified of special offers.

Facebook also allows you to reach audiences across a diverse age range and other demographic factors, meaning you can connect with customers in a way you wouldn’t otherwise be able to without this social media channel.

Instagram Is Perfect for When You Have Strong Visual Content

Catering to a slightly younger audience (namely Millennials and Generation Z), Instagram totes one billion users and is an excellent social media platform if you have strong visual content to share with your audience.

Instagram allows you to build your brand and foster better relationships and communication with customers. Not to mention, you can reach people who may not be active on Facebook but may be looking for your business on Instagram.

Owned by Facebook, Instagram empowers you to convey your brand messaging in a way that’s different from other social media platforms. You can upload images, videos, and even directly communicate with people to nurture relationships with your audience. Instagram is a great way to share high-quality photos that showcase your products and advertise specials and other promotions to followers. 

LinkedIn Is Highly Targeted for Specific Audiences

Although LinkedIn doesn’t have quite as many users as the other social media channels we’ve reviewed at just 575 million, it can be one of the most advantageous platforms for your business. LinkedIn is especially useful for companies that offer business-to-business (B2B) services.

If you’re targeting a specific audience such as like-minded professionals, LinkedIn provides an excellent way for you to develop thought leadership. In addition, LinkedIn has about 20x the organic reach for your content compared to Facebook—and that’s something you definitely want to take advantage of.

When you want to influence professionals to take advantage of what you offer, or even just to foster a relationship through networking, LinkedIn is one social media channel you want to invest your time in.

Need Help Managing Your Social Media Channels?

If you’re signed up for social media channels but aren’t sure if they’re benefiting your business, it could be time to invest in a social media strategy designed specifically to reach your marketing goals. Let our team at Gazz Consulting take your social media presence to the next level with a customized approach. Contact us today to learn more at (703) 457-6687!