Stand Out! Video is Strong Content to Connect and Engage
For businesses of all sizes, video can be one of your most powerful mediums for communicating creatively and forging meaningful connections with your online audience. While not everyone is comfortable in front of a camera, it is well worth the effort.
Online video continues to grow at an incredible rate and is proving to be an increasingly effective medium for improving sales, strengthening company branding and growing your business. With the reach it delivers, online video marketing needs to be considered as a valuable component of any Internet marketing plan.
Can your online marketing efforts afford to ignore these trends?
Reasons why video marketing can be a strong component of your online marketing plan:
People Like Watching Videos
The truth is: videos are visually stimulating and creative. Online trends show that people online increasing prefer watching videos to viewing static content, and by introducing and promoting your business with video, and enabling visitors to learn more about you, your targeted audiences will respond.
Videos Make Great Interactive Content & Helps with SEO
Videos are great content which not only appear on YouTube, but can be integrated into your web site, into your Facebook page, and other channels, multiplying the exposure of your video marketing efforts and increasing the time a visitor spends on these online channels.
Additionally, an increasingly important signal to Google, when measuring the value of a web site, is the amount of time a visitors spends on that site. Having someone watch a 1.5 to 2.5 minute on your site is a very strong signal to Google that searchers are finding what they want, and in turn can improve your site’s ranking in search as a result.
Videos Appear in Google Search Results
Web sites aren’t the only content to be displayed by Google in search results, video is shown as well. Our optimization efforts can increase the search engine visibility of videos and web sites alike.
Stay Ahead of the Curve
Like most marketing efforts utilizing new technology, being more effective with video marketing provides your business with a competitive advantage. Websites like YouTube are only growing in power and strength, and more of your competitors will see the value with video that exists in helping to grow their business. Don’t wait for competitors to take the lead.
Potential Clients Want to Feel Comfortable with the Business They Choose
Video keeps online visitors longer, and this in turn helps to grow and familiarize people with your brand. As if a potential customer was sitting in front of you, that presentation should be condensed and made into a video. Our data and research shows that the vast majority of web traffic to our client sites end up on the ‘Bio’ or ‘About Us’ pages, and while every business has text and head shots on their pages, videos can immediately differentiate you.
In many cases the business owner is the ‘brand’ of the business which needs to be strengthened among both new and existing customers. Talk to them and share some unique aspects of our business or some personal elements about yourself. Video from the business owners strengthens connections, familiarity and comfort levels between that business and online audiences.
Online video marketing takes time to develop an effective approach as part of an overall Internet marketing plan, but can deliver results if approached and managed correctly.
Want to discuss more on video marketing options for your business? See what Gazz Consulting can do for you by by requesting a free quote today.