Standing out among the competition is crucial to every business. And with all the website building tools out there, just having a professional website doesn’t cut it anymore. So what can you do to get that needed edge over the competition? While there are many options to try, in our opinion and from working with clients, we think video is your best bet to improve your website and grow your business.
Get To Know You & Build Your Brand
If you are a small business owner, in most cases the biggest differentiating factor between you and your competition is, well, you. You have a story and customers are want to hear it. They want to feel connected to your story and brand.
Although this may seem odd, just take a minute to think about the people you know who have businesses. We’re willing to guess you have purchased something from them just because you know them. People want to know who they are buying from. Not only with small businesses but large ones as well. Large businesses put a lot of time and resources into building a brand. They are good at making a brand something people can interact with, come to know, and trust. Video is a great and interactive way to show people who you are and build your brand.
Showcase You Work & Establish Trust
Video not only creates a way for people to get to know you, but it also gives you a place to showcase your work or product and show how you are the best at what you do. This helps establish trust with your audience. If they are confident in your work and that you are the best, they will have no problem choosing you over the competition.
High Engagement Rates & Versatile
With the rise of social media and digital content, business has to work hard at capturing people’s attention. With all the different kinds of media out there, video has seen to have very high engagement rates and captures attention more than a static image or text on a page.
Videos are also very versatile in that they can be posted on your website, blog, or social media. You can turn the time and resources you spent into make 1-2 videos and with a little adjusting can double the amount of your content.
If you’re sold on investing in video to improve your website, but don’t know what video to make. Think about what you would say to a potential customer sitting in front of you and start there.
- What would you say to them?
- Why should they chose you?
- What do you offer?
- What sets you apart?
This one “interaction” could get you multiple content for videos. Use that as a starting point and go from there. The sky is the limit with video content and the more you do videos, the easier they will get.
Video is not only a great way to capture your audience’s attention, but it can also let people get to know you and build trust in your business. So give it a shot, start practicing making videos and before long you will have engaging content that will give you the edge of your competition.
Need help or want some more ideas to improve your website? Contact us today.