Businesses are benefiting by realizing the value of video marketing.
Video is Your Powerful Medium for Communicating Creatively &
Forging Meaningful Connections Online.
Stand Out with Video! For businesses of all sizes, video can be one of your most powerful mediums for strengthening your brand, and connecting with your online audience. While not everyone is comfortable in front of a camera, investing in video creation and distribution is well worth the effort.
Online video continues to grow at an incredible rate and is proving to be an increasingly effective medium for improving sales, strengthening company branding and growing your business. With the reach it delivers, online video marketing needs to be considered as a valuable component of any Internet marketing plan.
People Like Watching Videos.
Don’t Be Afraid to Have Fun or be Creative
The truth is: videos are visually stimulating and creative. Online trends show that people online increasing prefer watching videos to viewing static content, and by introducing and promoting your business with video, and enabling visitors to learn more about you, your targeted audiences will respond.
Videos Make Great Interactive Content & Help with SEO
Videos are great content which not only appear on YouTube, but can be integrated into your web siteand shared on social channels, multiplying the exposure of your video marketing efforts and increasing the time a visitor spends on these online channels, again which is an increasingly important SEO signal to Google. Having visitors watch a 1 to 2 minute video on your site is a very strong signal to Google that searchers are finding what they want, and in turn can improve your site’s ranking in search as a result.
Videos Appear in Google Search Results
Web sites aren’t the only content to be displayed by Google in search results, video is shown as well. Our optimization efforts can increase the search engine visibility of videos and web sites alike.
Stay Ahead of the Curve
Like most marketing efforts utilizing new technology, being more effective with video marketing provides your business with a competitive advantage. Websites like YouTube & TikTok are only growing in power and strength, and more of your competitors will see the value with video that exists in helping to grow their business. Don’t wait for competitors to take the lead.
Potential Clients Want to Feel Comfortable with the Business They Choose
Video keeps online visitors longer, and this in turn helps to grow and familiarize people with your brand. Image if a potential customer was sitting in front of you, that presentation you would give in person should be condensed and made into say a 1 minute video. Our data and research show that the majority of web traffic to our client sites end up on the ‘Bio’ or ‘About Us’ pages, and while every business has text and head shots on their Bio pages, videos can immediately differentiate you.
Record videos as if you were talking to them in person and share some unique aspects of our business or some personal elements about yourself. Video from the business owners strengthens connections, familiarity, and comfort levels between your business and potential customers.
Want to discuss more on video marketing options for your business? See what Gazz Consulting can do for you by requesting a free quote today.