For many dental practices, their website is the primary way new patients find and contact them. While having a website that’s informative, professionally-designed, and easy-to-navigate is important, it’s also highly relevant that your website is “thumb-friendly”.
Your site needs to be accessible on mobile devices—which an ever-growing number of people use to search the internet—while keeping the thumb zone in mind. In this zone, core clickable links allow people to easily access the information they need and get in touch on smartphones and other devices with smaller screens.
Is your dental website thumb-friendly? Here’s what you need to know about this essential element of your web presence.
What It Means for Your Site to Be Thumb-Friendly
Having a responsive website—one that automatically adjusts to the visitor’s device for proper screen display and use—is a must in our digital world. However, for your website to be thumb-friendly is something a little different: your most important information should be accessible with a touch of your user’s thumb.
There’s an area on every device called the “mobile thumb zone”, where, when holding a device with one hand, smartphone users can easily navigate websites with their thumb. Your online visitors should be able to access the most-used links on your website comfortably with their thumb.
If your site doesn’t display the most relevant links in this easily accessible area, such as a clickable telephone number or a contact form, your users may get frustrated and leave.
Why Design Your Mobile Website Around the Thumb Zone?
While it’s impossible to bring every single element of your website within thumb’s reach, the most commonly-accessed links and navigational elements should be included in the mobile thumb zone on your dental website.
There are three different zones to consider when it comes to thumb-friendliness: natural (easy), stretching (more difficult), and hard (uncomfortable). Including contact and call-to-action buttons in the “natural” zone is essential, but you also shouldn’t include too many links in the thumb zone. The last thing you want is to create confusion or frustration for a potential new client.
The benefits of designing the mobile version of your website around thumb-friendliness include:
- Ensure a better user experience. When people can easily navigate your website and access the information they need, they enjoy a better user experience, which can facilitate a positive impression of your practice.
- Make it easy for patients to contact you. No matter what device they’re using, you want to make it as easy as possible for patients to get in touch. Designing with a thumb-friendly strategy in mind makes this achievable!
- Save visitors time. In the event of a dental emergency or another pressing issue, your visitors will appreciate your time-saving navigation and contact info, which also serves to streamline the conversion process.
If the mobile version of your dental website is designed without regard for the thumb zone, you’re missing a critical element of what your visitors value most about a website, and, ultimately, your dental practice.
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You want a website you can be proud of and one that caters to your audience. Having a responsive mobile site with a design aimed towards thumb accessibility helps deliver a better user experience and impression to your patients.