Google My Business (GMB) is a free tool businesses can utilize to provide basic information about their organization in Google applications, including Google searches and Google Maps.
GMB helps customers find you and information they need to know about your business easily. You’ve likely seen these GMB pages all the time when searching for a company or a service in your area.
Utilizing your GMB account allows customers to see information about your business in a glance to determine if they want to get in touch or learn more about your company. These pages can help increase your reputability and visibility in the search engines.
How can you use and take advantage of your Google My Business account?
Accessing Your Google My Business Page
It’s simple to access your data and edit it on Google My Business. All you need to do is sign in to your account, or if you haven’t created an account yet, sign up for one and begin filling in your information. Google will typically walk you through the setup process.
Once you’re signed in, you can actually manage your page directly from Google by searching for your business name. Whether you access your page from GMB directly or via a Google search once you’ve signed in, it’s essential to ensure your profile is up-to-date.
What Information Your Google My Business Account Shows
GMB will show basic yet essential information about your business, including:
- Your company name and type of business
- Your hours of operation
- Your website
- Your phone number
- Your address
- Any images you or customers have uploaded of your business
- A link to find your location in Google Maps
- Reviews and average star rating
All of this material is going to provide customers with what they need to know about your company in a snapshot. They can click through images and reviews, call your business or visit your website, or find out how to locate you through Google Maps.
How to Optimize Your Listing
It’s important to include all relevant information of your business in the GMB page. However, you can take this content one step further to increase your visibility and customer appeal.
You can optimize your listing by uploading quality images of your company, its products, or its services. While customers will have the ability to post images in their reviews, you can and should take control of your account by utilizing good photos that represent your business and show customers who you really are.
Of course, you should also ensure your profile is relevant and current, and periodically check your GMB account to ensure the information is correct. There’s nothing worse than potential customers finding you but not being able to get in touch.
Ask customers to leave reviews of your business or to upload photos if they’ve had a positive experience with your company. If they haven’t, be sure to take extra steps to show them you’re willing to make it right before they leave a review.
Using Posts on Google My Business to Promote Your Business
Did you know you can have your content show up in your GMB account when customers search for you in Google or in Google Maps? This content can help promote your business, showcase special offers, or feature helpful articles to clients.
You may decide to include content in your GMB account such as:
- Blog articles
- eBook downloads
- Upcoming events
- Special offers
- Product promotions
By using posts to promote your business, you can intrigue potential clients and get them to convert!
The Importance of Reviews on Your Page
While you can fill out all the necessary information about your company and post great photos, the fact of the matter is that you can’t leave reviews for your own business.
However, having reviews on your page is what’s going to build your reputation and encourage visitors to reach out. Customers are more likely to go with a company that has ratings, even if they’re not all 5-star reviews, than a company that hasn’t been reviewed at all.
Ask your customers to leave reviews. This will help potential clients learn more about your business and know what working with you will be like. If a customer leaves a negative review, take the time to respond to it. Respond to positive reviews as well—show that you’re actively listening to feedback and ensuring your customers are happy.
Responding to ratings also shows accountability, which gives customers two sides to the story instead of just one from an angry customer.
Have You Used GMB Yet?
If you haven’t set up your GMB account yet, the time to do so is now! By logging in all the correct information, uploading photos, asking customers for reviews, and promoting content on your page, you can build your reputation and become more relevant in the search engines!