Getting found in the search engines is key for any successful business. Whether you operate exclusively online or your business has a physical location as well, search engine optimization (SEO) is a must. There are many components that factor into optimizing your web presence. SEO isn’t a one-size-fits-all strategy; yours must be custom if you’re going to outrank competitors.
How can you know if your business needs an SEO consultant? Here we go over just a few of the factors that make up a successful SEO campaign to determine if your business could use some professional insight.
How Well You Can Interpret Data
Your site’s ranking in the search engines is based off of numerous components that all need to be addressed. Doing one aspect of SEO well and skipping other factors won’t make your site rank highly.
All of these components aren’t easy to track. You have to leverage tools such as Google Analytics to gain insight into how well your business is ranking and then interpret that data into concrete steps you need to take to increase your web presence.
A successful SEO consultant can not only help you understand how to use such tools to understand your data, but translate that information into action that will improve your rankings.
Conducting Site Maintenance
There are some technical factors that will impact SEO, including the speed of your site and its mobile responsiveness. People are often accessing your site through devices such as smartphones and tablets. If your site can’t adapt to these smaller screens, customers may get frustrated and simply leave rather than attempting to navigate your site.
Keeping your website updated is crucial as well. Basic site maintenance can improve the speed of your website and fix any potential security issues to allow your site to keep functioning smoothly.
While some websites automatically conduct maintenance, an SEO consultant can help your business ensure everything translates over in the update and keep your site fast and functional.
Doing Your Own Content
Using target keywords that your customers are searching for in your content is a significant part of SEO. Many business owners don’t have time to write their own web content, let alone do keyword research.
SEO consultants conduct in-depth keyword research and work with professional writers to naturally integrate keywords into your content. This keeps you ranking consistently and keeps your site updated with fresh content that appeals to your visitors.
If you don’t have the time or skill to write your own content, hiring an SEO consultant can help you outline and stick to clear goals when it comes to content that’s going to keep your rankings high and your customers coming back.
Keeping Up with Changes
Keeping up with updates that are instrumental to your SEO can be time consuming. The rules developed by Google that directly impact search results are constantly changing. Do you have time to dedicate to keeping up with these changes?
An SEO professional generally dedicates about 20% of their time to learning new trends and developments that affect search results. Why not take advantage of this expertise for your business?
What About Google Ads?
You may know Google Ads as a pay-per-click (PPC) platform in which customers see your ad when searching for specific keywords that are relevant to your business. While people are less likely to click on ads than traditional search results, getting your business name in front of customers can make a world of difference.
By leveraging the power of Google Ads with an SEO professional, you have the opportunity to get your business seen by more people than would be possible through other methods alone.
Hiring an SEO Consultant
When you’re busy running your business and don’t have time to keep up with the latest trends in SEO, you can hire an SEO consultant to determine what your next steps should be.
Your business may need an SEO consultant if you aren’t sure how to properly market your business online or even how to rank in the search engines.
Working with a local SEO professional is often the best way to improve your search engine rankings and keep customers finding you. Consider hiring an SEO consultant for your business to take advantage of experience that could hugely benefit your business!