Gazz Blog

/Gazz Blog/

Importance of Claiming and Managing your Business Listing on Google

While business owners understand the importance of having their web site found in a Google organic search, just as, if not more important, for 'local' searches is to ensure you have claimed and updated your business listing on Google My Business, or Google Maps/Google+ Local.   Why? Local search visibility. If you search for a [...]

January 23rd, 2016|Google Maps|

Transforming Your Website with Fresh Content and Aesthetic

At Gazz Consulting, our mission is to keep our clients’ content up-to-date, fresh, and aesthetically engaging. We know that the most important part of any marketing effort lies in the details, and that’s why we work to continuously breathe new life into our clients’ websites. Much can change in a few months or years, and [...]

November 12th, 2015|Blog|

The Importance of Link Building

When building a content marketing platform, be it a blog or FAQ section of a website, many writers ignore one of the most vital components of proper marketing strategies: link building. Many writers underestimate the power of incorporating links and instead believe that great content will speak for itself. Ignoring the value of strategically placing [...]

August 6th, 2015|Blog, Business|

Effective SEO is No “Quick Fix”

Entrepreneurs, as well as new and old businesses, have armed themselves in all of the new gadgets that search engine optimization has to offer in order to improve their business and gain visibility. Playing in the “Google sandbox” with tools such as Webmaster, Analytics, and Places have provided businesses with the new opportunity to see [...]

June 26th, 2015|Blog|

Utilizing Google Tools for Your Business

Google’s monopoly on organic search results and all areas of SEO has us twiddling our thumbs as to how to get ahead of other rankings. While Google’s tactics may not be the most widely received by many critics, the truth is that the search engine provides various complimentary tools to help us further our marketing [...]

February 24th, 2015|Business, Education|

Videos tell a story, tell yours!

If you are a small business owner in the service industry, i.e. medial, legal, consulting, etc., ultimately you, and your team members, are the brand that you are building online. You need to connect with folks, create a connection in short amount of time that tells people you are someone they want to contact. As [...]

January 26th, 2015|Business|

Have a great office? Show it off with a Google Virtual Tour

Do you feel your office is something that sets you apart? If so, how can you present your modern, comfortable or state-of-the-art office online to give a sense of what your customers or patients can expect when they walk through your doors? The answer can be developing a virtual tour with a Google certified photographer. [...]

January 26th, 2015|Business|

The Importance of a First Impression

Recognize it or not, we’re all a bit judgmental. Lives and schedules have become increasingly busy, and audiences simply do not have time to waste on things they see as sub-par. They look for answers furiously and efficiently, and with billions of resources at our disposal, only the best mediums receive our time and attention. [...]

July 31st, 2012|Design|

Creating a Strong Mobile Presence

In 2012, Google released an informative study regarding the “Multi-Screen World.” In this study, Google described the complex picture of how the web isn’t as streamlined as it used to be. Web searchers are taking on various forms. From tablet, to desktop, to cell phones, users are accessing information in more ways than ever. Google [...]

July 31st, 2012|Creative, Design, Education|

Directing Your Blog to the Audience You Want

The key to any successful blog is an important one: understand your audience. Before you even begin writing, take the time to ask yourself the questions that will refine your focus and help you deliver stronger results. For instance, who are you writing for? What message are you trying to deliver? What does your audience [...]

July 31st, 2012|Branding, Creative, Design|