If you own your own business or work for a local business, you know that using Google AdWords for advertising is an industry standard. But managing your own Google AdWords is not only complex and tricky, but also isn’t the best use of your time.
There are a lot of people out there who say they can help you with this. But since it’s an newer industry, it’s hard to know who to trust. And the last thing you want to do is waste your money with someone who doesn’t actually know what they’re doing. Let us help you find the best firm to manage your Google AdWords. Follow this checklist when talking to and selecting a firm.
Are they Google Certified?
Google offers a Google AdWords certification to people who have demonstrated proficiency in base and advance facets of AdWords. This is not only a professional accreditation, but it also shows that Google recognizes them as an expert in online advertising.
If you are going to be paying someone to manage your Google AdWords, what’s better than finding someone who Google says is an online advertising master?
What’s their strategy to filter out unwanted traffic?
Anyone who has experience with online advertising knows that not all traffic is good traffic. This is a concern that you should be able to rely on a firm to solve. When talking to potential firms, ask them what they would do to prevent this on your website. You want to find someone who is knowledgeable in this area and can provide a good strategy to make sure your target audience is reached.
A great first step in this process is to build out a negative keyword list. This should be one of the first things a strategy addresses. If a potential firm does not mention this, it’s a good sign they may not have experience in this area.
How would they target mobile vs PC searchers?
We all know that more and more people are using mobile devices to search. But searchers on mobile have different capabilities than people who are searching from a PC. This requires targeting mobile and PC searchers differently. A management firm should have a really good understanding of what it takes to effectively target each audience differently. Ask them what they would do for your business.
When a potential firm is proposing a strategy, you’ll want to make sure they include mobile ads that display your telephone number having the click to call capability. You should also ask them about changing bid structure for different types of searchers. If you are looking to drive mobile traffic, this is a great level to pull to accomplish that.
What’s their experience with AdWords remarketing?
AdWords remarketing is the process by which Google will show people ads who have visited your website after they have left your website. This helps keep your business in front of users across different devices, making reconnecting easier. For example, if someone visited your website but didn’t purchase anything, AdWords remarketing will serve them relevant ads directing them back to your website.
Having a firm that is not only knowledgeable about this process, but has experience perfecting it will help your dollar go a long way. Ask potential firms about their experience in this area and ask to see examples of their work.
Knowing the right questions to ask when talking to potential Google AdWords management firms is invaluable. Follow this checklist to make sure you are not only finding the best firm for you, but making sure the resources you are spending are making a difference and achieving your goals. Contact us for more information on finding the best Google AdWords management firm or to learn more about the services we offer.