Digital Marketing Agency Alexandria VA

Content marketing

How to Get Your Content to Stand Out Online? Tip: Do What Others Are Not Doing

Although content is a necessary part of any online presence, it’s not easy to get your content to stand out to potential customers or even rank well in search engines. Whether it’s your blog, social media, or your website, a great way to get your content to stand out in the sea of online content …

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I Own a Local Franchise Business, What Are My Digital Marketing Options?

 Not every franchise business is the same, especially when it comes to their digital marketing options. Some may have the freedom to advertise on their own, while others will have to follow rules when it comes to their digital marketing approach. At Gazz Consulting, we’ve been contacted by multiple franchisees over the years asking for …

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How Digital Marketing Strategies Have Adapted to Help Our Medical Clients During COVID-19

Medical practices have been facing unprecedented challenges as the COVID-19 pandemic has continued. From taking steps to safely accommodate patients to experiencing financial strains, these clients have had extraordinary circumstances to face. Our digital marketing strategies have evolved during COVID to better support our medical clients and their current situation. Here’s what steps our team …

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5 Tips for Optimizing Your Website for Local GEO-Specific Searches

If you have a website without location pages, also known as GEO pages, you could be missing some serious search traffic. GEO pages are pages on your website that contain content targeting a specific town, city, or county. They’re helpful for businesses that provide services to different areas, and can help your website rank better …

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Tips for Writing Persuasive Content to Get Potential Customers to Convert

Content is a vital way to connect with potential customers. You can establish trust and credibility with relevant, engaging content that both informs and entertains your visitors. Without content, it’s difficult to express to your visitors exactly who you are and how you can help them. The right content strategy can also contribute to the …

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Video: One of the Top Ways to Improve Your Business’s Website

Standing out among the competition is crucial to every business. And with all the website building tools out there, just having a professional website doesn’t cut it anymore. So what can you do to get that needed edge over the competition? While there are many options to try, in our opinion and from working with …

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Pay Per Click Advertising: Is it the best use of your marketing budget?

For most businesses every dollar counts. So when choosing how to spend on marketing, it’s best to know where you can get the most bang for your buck. Search engines have made it easy for anyone to set up pay per click (PPC) advertising. Because PPC advertising allows you to gain valuable data on how …

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How Does Video Help My Website?

More and more, you’re seeing companies and small business owners  incorporating videos into their blogs, content, and even their homepage. Although impressive; you’ve been wondering—what exactly is this doing for their website? The truth is that video does a great deal to help your website and your company’s brand. Here’s how influential and informative videos …

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