Although content is a necessary part of any online presence, it’s not easy to get your content to stand out to potential customers or even rank well in search engines. Whether it’s your blog, social media, or your website, a great way to get your content to stand out in the sea of online content …
How to Get Your Content to Stand Out Online? Tip: Do What Others Are Not Doing Read More »
Not every franchise business is the same, especially when it comes to their digital marketing options. Some may have the freedom to advertise on their own, while others will have to follow rules when it comes to their digital marketing approach. At Gazz Consulting, we’ve been contacted by multiple franchisees over the years asking for …
I Own a Local Franchise Business, What Are My Digital Marketing Options? Read More »
Medical practices have been facing unprecedented challenges as the COVID-19 pandemic has continued. From taking steps to safely accommodate patients to experiencing financial strains, these clients have had extraordinary circumstances to face. Our digital marketing strategies have evolved during COVID to better support our medical clients and their current situation. Here’s what steps our team …
If you have a website without location pages, also known as GEO pages, you could be missing some serious search traffic. GEO pages are pages on your website that contain content targeting a specific town, city, or county. They’re helpful for businesses that provide services to different areas, and can help your website rank better …
5 Tips for Optimizing Your Website for Local GEO-Specific Searches Read More »
Content is a vital way to connect with potential customers. You can establish trust and credibility with relevant, engaging content that both informs and entertains your visitors. Without content, it’s difficult to express to your visitors exactly who you are and how you can help them. The right content strategy can also contribute to the …
Tips for Writing Persuasive Content to Get Potential Customers to Convert Read More »
Standing out among the competition is crucial to every business. And with all the website building tools out there, just having a professional website doesn’t cut it anymore. So what can you do to get that needed edge over the competition? While there are many options to try, in our opinion and from working with …
Video: One of the Top Ways to Improve Your Business’s Website Read More »
A common question we get asked is, “What website content should I write for SEO?” In the past, people focused on writing content specifically for search engines in hopes of tapping into a magical formula and appearing higher on Google. But as search engines get smarter and are more sophisticated, they are not simply looking …
For most businesses every dollar counts. So when choosing how to spend on marketing, it’s best to know where you can get the most bang for your buck. Search engines have made it easy for anyone to set up pay per click (PPC) advertising. Because PPC advertising allows you to gain valuable data on how …
Pay Per Click Advertising: Is it the best use of your marketing budget? Read More »
Blogging is one of the best ways to not only share your expertise, but also gain new patients. Building a solid online presence will help establish trust in your dental practice and make it easier for new patients find you. Taking the time to optimize your blog posts will help you show up higher in …
6 Tips for Dentists: How to Optimize Your Blog Posts Read More »
More and more, you’re seeing companies and small business owners incorporating videos into their blogs, content, and even their homepage. Although impressive; you’ve been wondering—what exactly is this doing for their website? The truth is that video does a great deal to help your website and your company’s brand. Here’s how influential and informative videos …
