/Robert Gazzola

About Robert Gazzola

Rob Gazzola has a passion for all things related to Local SEO.

To HTTPS or Not to HTTPS Your Web Site. Being ‘Secure’ is Key to Google

If you take one thing from reading this know that non-HTTPS Websites will soon ass be labeled “Not Secure” by Chrome. And by soon, we mean October, 2017. In case you missed it, a recent announcement from Google signaled that Google’s Chrome browser will begin displaying a “Not Secure” warning message for unencrypted webpages starting [...]

September 19th, 2017|Blog|

Gazz Launches Redesigned NY Face Place

The team at Gazz Consulting has worked to develop a modern design on a responsive web site platform for the facial cosmetic surgery and medi-spa practice of NY Face Place. The site reflects the diverse treatments offered by the practice, including earlobe repair, eyelid surgery, mole removal and more. The new site can be viewed [...]

April 16th, 2017|Blog, Creative|

We Love Hearing Back from Our Clients

Nothing means more to our team than the positive feedback we hear from our clients. We are happy to share a recent online review from our client, a leading chiropractor in Fairfax, VA. "The Gazz Consulting team have been invaluable to our chiropractic practice. The team did specific research to target desired clients. They provided a [...]

November 26th, 2016|Blog|

How Can My Website Grab the Attention of My Online Audience?

There are plenty of bells and whistles on the Internet. Substance, on the other hand, is sorely lacking. How can you make sure that your website stands out and leaves a lasting impression on your site visitors? After all, you work hard and spend a lot of your resources on driving traffic to the site. [...]

November 10th, 2016|Blog, Design|

Content Strategy for Chiropractic Internet Marketing Campaigns

Online marketing is becoming a vital way to get new leads and acquire clients for chiropractic practices. In a world where over 85% of patients search for information on a health topic before seeing a physician, targeting the right keywords is a necessary way to reach people. We want to put our experience in online [...]

October 20th, 2016|Blog, Content marketing|

With Google Virtual Tours – ‘A Picture Speaks a Thousand Words’ for Your Business

When considering a retail store, medical office, vacation rental, etc., don't you want to see inside? Is the store/office/location bright, modern, just what you're looking for? Well what better way that letting that online visitor take a tour on their own. We recommend this regularly for our clients, as these tours can appear both on [...]

October 6th, 2016|Google Maps|

Targeting Seasonal Terminology in Search to Boost Your SEO

Do you search the same terms year round? Well neither do your potential customers. As the weather and seasons change, so do our wants, needs, and online searches. Optimizing content to target specific seasonal changes can help give content an extra special “boost” during certain calendar months. For example, words like cozy, warm, and snug [...]

September 1st, 2016|Blog|

What We’ve Learned About Facebook Advertising for Dentists

More than 1.4 billion people use Facebook to connect with the people and things that matter most to them, and nearly 900 million visit the social powerhouse every single day. Facebook’s ad features allow businesses to choose the audiences that they wish to target by age, location, interests and more. Facebook is an extremely important [...]

August 16th, 2016|Blog|

Gazz Proudly Supports Local Youth Soccer

It is a mission of Gazz Consulting to support our community and give our time and services to local groups in need. We are happy to be a supporter of the local Gunston Soccer League 'Green Geckos' U10 girls soccer team. What they may have come up short in the totals listed in the win [...]

June 28th, 2016|Blog|

Think Site Rankings Are All that Matter? Think Again

Try performing a search in your browser and then performing the exact same search in a private or incognito browser. You may be surprised by how different the search results are. Why is this the case? The fact is that search rankings are now completely personalized for each individual. This should affect the way that [...]

June 20th, 2016|Blog|