Social media advertising is the process of creating a strategy to post and share content on specific social media channels in an effort to meet your business’ goals.

With social media as prevalent as it is in our digital world, the right channels can be an influential tool for you to connect with your audience and generate brand awareness and loyalty.

When your business has an active social media presence, you can help generate greater audience engagement and increase the relevancy of your business in the competitive online world. Since social media and search engine results are very often impacted by each other, you can help your business in both respects simply by being active on social media.

But is advertising on social media right for your business? Your business’ marketing strategy may benefit from this form of advertising with the right tools and insight.

Determine Your Objectives

In order to determine if advertising on social media is beneficial for you, it helps to identify your objectives. Do you want to increase traffic to your website? Connect with your audience? Generate more conversions? Build a brand identity?

Having a social media marketing strategy is essential; otherwise, your business is likely to spend more time than is necessary trying to figure out what works and what doesn’t. In order to enhance your social media presence and send a message, you need to start with a strategy.

Working to identify your target goals can help you determine if social media can play an influential role in meeting your objectives and enhancing the success of your business.

Elements of Social Media Advertising

In designing your social media advertising strategy, it’s helpful to know what will most impact your audience. In order to deliver your message to the right people, considering the following elements of social media marketing can grab people’s attention and keep customers engaged.

Identifying goals. Start by identifying what your business wants to accomplish through its social media presence.

Evaluating channels. From Facebook to Google + to LinkedIn to YouTube, you have numerous channels to consider for your advertising strategy, target audience, and goals.

Consider Facebook Remarketing. These paid ads can be hugely effective for a small price. They allow you to target a specific audience and get your brand in front of people who are actually interested.

Creating content. Generating content, whether it be updates, articles, photos, or videos, and posting and sharing can help your ads deliver a relevant message when users find their way back to you.

Listening to feedback. Listen to what your customers say about your content or what they’re interested in regarding your industry in the field today to create successful ads.

Measuring success. Measuring how well your efforts have done is an integral part of knowing what needs to change in order for your strategy to be fully effective and have the desired impact.

Types of Social Media Advertising

When it comes to social media advertising, you have numerous options to consider. It all will depend on what your advertising objectives are. Your options include:

  • Boosting Facebook and Twitter Posts. Anyone with a Facebook business page or Twitter account can boost their post, or essentially, pay to get it seen by a wider audience. You can set your own costs (as little as $1 per day), depending on how wide an audience you want to reach.

  • Static Display Ads. These low-maintenance ads can help you target your audience and be consistent with what you’re offering.

  • Video Ads. Keep your audience engaged with video ads that showcase more of your business than a customer would normally see with static ads.

  • Facebook Coupons and Offers. Facebook offers advertising coupons through partnerships and promotions to help you get more for your money when advertising with them.

  • Product Ads. Get your products in front of the right people—those who have looked at it before and are encouraged to purchase.

Is It Right for Your Business?

If you’re a business that has a website, there’s a high probability that social media advertising would be a good fit for you.

However, it’s important to remember that not every business will benefit from engaging with all social media channels or all forms of social media advertising. Having a specific marketing strategy that works for your business will help identify what’s most beneficial to you.

Considering social media advertising can help you create a strategy to drive traffic, brand awareness and loyalty, and ultimately, leads and sales. Working with an experienced internet marketing company can help you determine if and what forms of social media advertising are right for you!