Blogging is one of the best ways to not only share your expertise, but also gain new patients. Building a solid online presence will help establish trust in your business and make it easier for new patients find you. Taking the time to optimize your blog posts will help you show up higher in searches and drive more traffic to your website.
However, in order to create a successful blog, you need to have a basic understanding of search engine optimization to make sure people can find your content. This can sometimes seem intimidating, but don’t let that stop you from putting your content out there. We have compiled 6 quick tips to make sure you are focusing what you need to make each blog post a hit.
One of the most tried and true methods for optimizing your content is keywords. If you have spent any time looking into search engine optimization, you have heard about keywords. But incorporating them into your blog posts may be a bit tricky. How do you select the right ones? How many is too many? Is it worth the hassle?
When writing a blog post, you want to make sure to focus on 1-2 keywords that hit on the main point you are trying to convey. For example, if you are writing a post about the best at-home teeth whitening solutions, teeth whitening or laser teeth whitening would be great keywords. Your keywords should capture the essence of your post.
You also want to make sure your keywords are what your audience is searching for. A great way to see what people are searching for is to go to Google and type in your keyword. You will see the most common searches pop up under the search bar. Use those as guidance when selecting your keywords.
- Include Media
Audiences now want more than just text. They crave media that visually represents the content they are looking for. Facebook, and all the video content you see on your feed, is a great example of this. This doesn’t mean you need to spend thousands of dollars hiring a photographer or videographer, there are plenty of inexpensive resources out there to get media. But you should have the goal to include a form of media in every blog post.
Search engines are getting smarter and know how to look for what audiences want, so the more you can cater to this the better.
- Answer FAQs
You probably already have a good idea of what some of your frequently asked questions are and answering those questions on your blog can help drive visitors. Blog content that answers FAQs has seen to get higher engagement and it has a higher chance in showing up on ‘long tail’ keyword searches that have less competition. Make it simple and write one blog post going into detail on a FAQ once a month.
When readers see a solid page of text, their likelihood of reading that text drops dramatically. We have all experienced this, whether it’s in an email or website. In order to keep the reader’s attention, you need to break up the content into easily digestible bits. One of the best ways to do that is by using headers, tags, and categories.
These will not only make your content easier to read, but it also helps search engines know what your page is about. The more the search engine knows about your page, the higher likelihood it is to show up on a search. This is also a great place to incorporate your keywords.
- Have a Call to Action
So you have this great piece of content – now what? What are you wanting the reader to do? Do you want them to sign up for your newsletter, schedule an appointment, or reach out for more details? Think about what you want the reader to do and ask them to do it. Putting a clear call to action on your post make sure the readers to connected with your content have a clear way to act upon it and helps search engines know what your post is about.
- Share on Social Media
Once you have the perfectly crafted blog post, share your blog post on social media (Facebook, Twitter, LinkedIn). We recommend sharing content on social media by linking to your blog (and not putting content directly on social media) because this will not only drive traffic to your blog, but it will also get people to your website. The more visitors you have to your website and blog, the higher you will show up on search results.
Following these tips will help you know what to focus on to ensure your blog posts show up in searches, see the engagement you want, and help bring in new patients. Contact us for more information about optimizing your blog or website.