If you have a website without location pages, also known as GEO pages, you could be missing some serious search traffic. GEO pages are pages on your website that contain content targeting a specific town, city, or county. They’re helpful for businesses that provide services to different areas, and can help your website rank better for specific locations instead of trying for more competitive larger or broader ones.
GEO pages with targeted content should be done in addition to local SEO, which helps people find your business in real life. GEO pages, on the other hand, can net traffic from specific areas where people may be searching online for a service you offer. Here are five tips for optimizing your website for local GEO-specific searches!
1. Decide Which Locations to Target
Your first step in generating GEO traffic is deciding which locations you’d like to target. These could be locations that you serve on a regular basis, places you’d like to serve, or both. Start by choosing a general service area where you’ll be doing most of your business, then narrow down specific cities in that region you’d like to rank for. You don’t have to choose many locations at once: you can select your top five (or whichever amount is most relevant and helpful to your business) and start there.
2. Create Unique Content for Each Location
It’s essential to have a different page on your website with unique content for each location you decide to target. While it may be tempting to copy content from page to page, duplicate content will hurt your rankings and undo any gains by adding location pages to your website. You must have custom content for each page. Have each location page give an overview of your services and your company in the content without repeating copy from page to page.
3. Give Specific Examples for That Location
If you’ve done business in the particular locations you’re targeting, your location pages are an excellent opportunity to showcase examples of services you’ve provided and jobs you’ve completed at that location. You can include case studies, photos, videos, or testimonials of local clients. Content specific to that location via examples can help you create unique content and generate trust among people in that area searching for what you offer online.
4. Add Any Relevant Photos or Videos With Corresponding Data
If you have any photos or videos relevant to the locations you’re targeting, add these to the corresponding location pages, and be sure to include Alt tags and page titles with the location. Alt tags and page titles give your content and images descriptions that provide search engines with necessary information to rank your site. Original, high-quality images that are appropriately indexed can help increase your website’s rankings, particularly when used for GEO-specific searches.
5. Don’t Be Afraid to Update or Change Locations
As with any business strategy, it’s essential to reevaluate how well it’s working as time goes on. The same goes for your location pages: don’t be afraid to change or remove certain location pages if they aren’t bringing in qualified leads. You can always add new locations to target or update your website’s existing content to meet your needs. For example, as you complete jobs in certain areas, add photos and testimonials to the corresponding location pages to boost your credibility.
Need Help With Your Local GEO Searches? We’re Here for You
If you want to bring in more traffic from targeted locations, Gazz Consulting can help. We’re a local SEO company assisting clients with GEO-specific searches. Let us help you better reach customers in your current location or expand to new ones. Contact us at (703) 457-6687 today!