Mobile Focus is Essential

It’s more important now than ever to make sure your website works properly on any device. People spend more time browsing websites on mobile devices (phone and tablet) than desk or laptop computers. However, older websites were more often than not built primarily for computers and mobile devices were, at the time, either an afterthought or forgotten about.

Computers, tablets, and phones all have a different screen sizes which cause websites to display differently on each. Having a website that doesn’t display well on mobile devices and lead to people being confused, decrease their trust in your company, and the loss of potential customers. Consumers have increasingly short attention spans, so it’s important to capitalize on every visitor to your site by making sure they have a great experience no matter what device they are using.

Mobile Friendly Test Checklist

Here are 4 simple steps to follow to make sure visitors to your website not only have a good experience but also get to know your company’s personality and build trust along the way.

  1. Telephone Number at the Top

Make it easy for people to contact you. Put your phone number at the top of the page so that regardless of what device they are using, they will not be able to miss it.

  1. Enable ‘Click to Call’ Telephone Number

Mobile browsers create a great opportunity you want to be sure to take advantage of. The ability to click to call allows people to call you directly from your website by simply clicking on your phone number (that is also a link). This not only removes a step but it also build rapport by making your customer’s lives easier. If you don’t know how to do this, check out this article or reach out to your website hosting service support team.

  1. Device and Screen Resolution Test

Use this free tool to see how your website looks on different devices and screen resolutions. This will show you how visitors experience your website on different devices and show you if you need to make any adjustments to ensure your website displays properly on any device.

  1. Website Download Speed Test

The quicker your web page can load, the better. No one wants to sit and wait for a page to load and the longer it takes a page to load, the more likely people are to move on to the next website. Use this free download speed test to see how fast your website downloads. This will be a good starting place to see if any adjustments need to be made to your website. If you need more help on how to reduce your website’s download speed, check out this article.

Taking the time to make sure your website works well on all devices will pay off by making sure your visitors have a good experience on your website and making it easier to convert browsers in to customers. Follow the steps above and start seeing the benefits of having a mobile friendly website.