Social Media FAQs

What is Social Media Marketing (SMM)?

SMM involves promoting content in various ways to social media users, in attempt to increase traffic and exposure. SMM can involve developing content that targets social media users, building a network of other users, requesting votes from others, and anything else that involves getting votes and traffic from social media websites.

Can social media help to promote my business?

Regular communication with and referral generation from web site visitors and customers are core elements to any marketing effort, both online and offline, and social media is where people are these days. Social media is where conversations are taking place and where people are increasingly looking to communicate and get information. So done the right way, yes, social media can help to promote your business.

How many social media sites should I use?

While there are hundreds, if not thousands, of social media sites out there, it’s impossible to use them all. Generally, it’s more effective to use a small number and the larger platforms (Facebook and YouTube) actively, and if you want to have accounts at other sites where your audiences may be, that’s fine.

Why is SMM worth my time?

If your intent is to directly sell products (or something similar) it probably is not worth your time. In this case there are other things you could be doing with your time that would likely create better results. However, in most cases social media marketing is worth your time because of the exposure, name recognition and branding opportunities that it presents. In addition, it doesn’t cost anything to promote content with social media (unless you hire someone for this purpose).

How can I get started with social media?

The best thing to do is to be active in and comfortable using social media. Pick a few sites that are well-suited to your interests or to the content that you want to promote, and be active regularly.

How do I know if social media marketing is working?

Though it is difficult to track the results of social media marketing, there are usually ways to tell if a social media campaign is working. There are several things you can do:

  •    Check your website stats and look at your referring data to see if you are getting any referrals from social media sites.
  •    Ask your site visitors and callers how they found you.
  •    Keep track of your referrals and see if you are being referred business as a result of your involvement in social media.

An effective pay per click campaign on search engines will increase your site’s traffic. Your potential patients are searching for your services using hundreds of varying keyphrases (i.e. family dentist, Invisalign dentist, smile makeover, dentist for sleep apnea, emergency dental appointment, etc.), and with search engine advertising we can target all of these phrases, and measure what works and what doesn’t.

Large amounts of time, attention and expertise are needed to achieve the desired results in such a constantly changing and competitive industry. The expense of adding personnel and necessary resources alone would quickly outweigh the cost of hiring our company, which is why outsourcing SEO, PPC management and social media marketing is by far the most popular method. Our experienced professionals are constantly researching the changes and trends in this field, keeping you informed and making recommendations to stay ahead of the curve.

Our SEO experts take a hands on approach to the development of our dental clients’ web strategies. We undertake research to determine what phrases are actually being searched online, so as to remove the guesswork and targeted highly searched phrases. From the early stages of keyword research through the development of tailored, search engine-friendly content, Gazz Consulting can help you get your site the traffic you desire.

Gazz Consulting’s designers and writers work together to construct creative, customized marketing strategies that help our dental clients establish a strong Internet presence. We work to understand your practice and the treatments you want to promote, and we present our clients a comprehensive range of options for attracting patient traffic and increasing their revenue.

Over the last several years, the Internet has developed into a powerful advertising medium. No longer can dentists rely exclusively on local television, print and radio media to attract their patients. The web has become an essential business tool and we have a very strong track record of working with dentists that have developed successful marketing campaigns.

A custom design takes into account the specifics of your business, the impression you want to give online and the services or products that you want to promote, and builds that presentation from the ground up. Having a unique and distinct presentation online helps you to stand out from your competitors and to increase lead conversions.

Remember, the design of your website will be the first impression many will have of your business, and it’s how you’re judged. Did your web site look like many others, or did it give a distinct impression to the visitor?

You may cancel at any time. You are not held to any long term contracts when working with Gazz Consulting nor will you be charged any kind of cancellation fee.

Yes. The great thing about Paid Search Advertising is you can geo-target your ads so only people in the markets you want to reach will see your ads. If you later decide that you want to expand or contract that area, it can be changed within just a few minutes.

You determine your own budget. We will discuss what is an appropriate budget based on your keywords and the geographic area you are targeting, but often monthly budgets range from as little as $300 to upwards of a few thousand.

The price for each keyword is based on supply and demand. The Search Engines will typically start the bidding price at 10 cents per click and competition will raise the price. Typically the higher your bid, the higher your ad will appear.

You are only charged by the Search Engine when someone clicks on your ad and is directed to your website.

Paid search is the process in which you dictate to the search engines which keywords will trigger your ad to appear and you will pay whenever someone clicks on that ad. Natural Search, sometimes call Organic Search or SEO, is a process in which the Search Engines determine which sites appear based on the relevancy of their site and the search term entered by the user.

SEO is a full time job for a person or requires a whole team with several skills ranging from web site development, content creation to marketing. Unless you have the in-house experience and time to dedicate to this effort, it is strongly advised to seek assistance from a SEO company or consultant.

Google needs minutes to weeks depending on your site to index it or new content appearing on it.

Google is ‘King’ hands down, and is by far the most used search engine. It provides search results not only on its home page, but powers other search engines’ results as well.

Search engine optimization is not about instant results. There is no instant gratification, and you can’t expect a top ten ranking over night. Like anything else worth doing, search engine optimization takes patience and hard work and more patience. It will take a while depending on what results you expect what for and how much competition there is. Some keywords might even take a year or more while others may work after weeks or months.

It depends, but one of the biggest variables is how quickly our teams gets feedback from the client. Obviously the scope and size of the project has an impact, but a general rule of thumb would be about 4 to 6 weeks.

Absolutely not. We need clients to explain their business and desired audiences, and our team handles all technical aspects of the project.

While they are both related, they are distinct. SEO develops the targeted keyphrases, develops site content, external links, etc., and the design process will integrate these pieces into the web site.

Think of Search engine optimization as the process of overseeing the development or re-development of a website, so that it will naturally attract traffic by securing top ranking on the major search engines for selected search terms and phrases.

Search engine optimization is simply the practice of making your website more accessible to both search engines and search engine users; so you’re making it easier for them to find you. So in all likelihood, your web site would benefit from SEO.

We can offer both SEO and PPC advertising services for clients that already have a web site. We will need to review your existing web site to determine what we would recommend in terms of online marketing strategies, but we can definitely help.

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