Content Marketing Builds Trust and Establishes Credibility
An eye-catching, effective website is crucial to creating a premium online experience, but it means nothing if not paired with the proper content marketing. Creating a website only for it to be left alone and static is one of the biggest mistakes business are making when it comes to marketing themselves. Everything within the cyber-world is connected, and content marketing is the string that pulls it all together. Establishing credibility and engaging with consumers is pivotal to convincing Google that you are a powerful source of information, and therefore, worthy of promotion. At Gazz Consulting, we create and connect these pieces of content in a way that optimizes this promotion and puts you on top.
One of the ways in which we prove our clients to be credible is by designating them as authors. Blogging is one of the most impactful way of doing this as they are easily self-published and one of the most sought-after sources of information. As multiple posts are uploaded weekly, our blog becomes a wealth of information while our authors gain credibility as a reputable source. Our clients’ names are also becoming more prominent within Google, making them more likely to appear in search results.
Additionally, many of our clients choose to host their own YouTube channel. YouTube has become a primary source for information, as it is free, readily available and visually stimulating. YouTube truly is a “channel” between our clients and their consumers.
There are various ways to implement content marketing into your business, and the more creative we can be, the better. Branding yourself and promoting your business through content marketing is a surefire way to get Google on your side while bridging the gaps in your online presence. Gazz Consulting works creatively to prove to consumers that you are more than just a business: you are a personality.
An Example of Our Content Marketing Programs Include our Dental Health blog, Your Dental Health Resource.