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How Do I Track Lead Conversions on My Website?

Tracking website conversions is an important part of understanding just how well your website is performing. This can reveal changes that need to be made, but also highlights positive factors that should be repeated in future endeavors. While various analytics can be tracked depending on the action you want site visitors to take, we are [...]

June 7th, 2017|Blog, Business|

The First Steps in Getting Your New Online Business Going

If you are starting up a business online, you may be about to embark on a very successful and rewarding venture. But understanding what goes into getting an online business started the right way is vital to success. We’re going to look at 4 elements that can help your online business flourish. #1: Creating Your [...]

April 27th, 2017|Blog, Business|

Gazz Launches Redesigned NY Face Place

The team at Gazz Consulting has worked to develop a modern design on a responsive web site platform for the facial cosmetic surgery and medi-spa practice of NY Face Place. The site reflects the diverse treatments offered by the practice, including earlobe repair, eyelid surgery, mole removal and more. The new site can be viewed [...]

April 16th, 2017|Blog, Creative|

Small Business Websites & Online Marketing

Gazz Consulting offers small businesses top-quality website development and online marketing at affordable rates. We understand the small business market and are in a unique position to help you make a success of your business by developing a plan to promote the competitive advantages your company has – whether that be experience, talent, location, web [...]

March 6th, 2017|Blog|

Valuable Analytics: The Importance of Exit Page Data

When it comes to analytics, many marketers and website owners make the same mistake. All of the focus is on the how traffic gets to the site. Which page did a visitor arrive on? What keyword resulted in the hit? While these are important considerations, you can learn just as much about a site’s performance [...]

December 14th, 2016|Blog, Content marketing|

We Love Hearing Back from Our Clients

Nothing means more to our team than the positive feedback we hear from our clients. We are happy to share a recent online review from our client, a leading chiropractor in Fairfax, VA. "The Gazz Consulting team have been invaluable to our chiropractic practice. The team did specific research to target desired clients. They provided a [...]

November 26th, 2016|Blog|

How Can My Website Grab the Attention of My Online Audience?

There are plenty of bells and whistles on the Internet. Substance, on the other hand, is sorely lacking. How can you make sure that your website stands out and leaves a lasting impression on your site visitors? After all, you work hard and spend a lot of your resources on driving traffic to the site. [...]

November 10th, 2016|Blog, Design|

Content Strategy for Chiropractic Internet Marketing Campaigns

Online marketing is becoming a vital way to get new leads and acquire clients for chiropractic practices. In a world where over 85% of patients search for information on a health topic before seeing a physician, targeting the right keywords is a necessary way to reach people. We want to put our experience in online [...]

October 20th, 2016|Blog, Content marketing|

Targeting Seasonal Terminology in Search to Boost Your SEO

Do you search the same terms year round? Well neither do your potential customers. As the weather and seasons change, so do our wants, needs, and online searches. Optimizing content to target specific seasonal changes can help give content an extra special “boost” during certain calendar months. For example, words like cozy, warm, and snug [...]

September 1st, 2016|Blog|

What We’ve Learned About Facebook Advertising for Dentists

More than 1.4 billion people use Facebook to connect with the people and things that matter most to them, and nearly 900 million visit the social powerhouse every single day. Facebook’s ad features allow businesses to choose the audiences that they wish to target by age, location, interests and more. Facebook is an extremely important [...]

August 16th, 2016|Blog|